Broad Risk

Insurance Broker

Broad Risk provides comprehensive insurance solutions to safeguard what matters most. Broad Risk engaged us to help them attract more clients through a website redesign and SEO campaign.

Restructure the website including navigation to encourage users to explore relevant content and pages.

Increase user engagement and conversions from qualified website visitors through strategic calls-to-action.

Incorporate the existing company logo including font and colour scheme into the newly designed website.

Ensure existing website authority and traffic are retained as part of the redesign.

Deliver a sound financial website using proven SEO standards for a search engine optimisation campaign.

Ensure the website loads quickly and adapts appropriately across all major mobiles and tablets.

Project Goals

Prioritising SEO

We thoroughly reviewed the existing website’s rankings and infrastructure to ensure that all important pages were migrated and any that were to be removed were redirected. This approach ensured that all traffic was retained as part of the redesign. From the beginning we looked to establish SEO best practices throughout the site so that once launched the SEO campaign could continue. Lastly, as website speed is a search engine ranking factor, we optimised the website loaded quickly on desktop and mobile devices.

VISIT WEBSITE

Increasing website conversions

Broad Risk approached us with a large website which included a lot of content. We worked with them to simplify their offering, make it easier for visitors to navigate and take the next step. We created a dedicated get started page that highlights the reasons to choose Broad Risk and provides clear options to contact them for a quote. We also placed strategic calls-to-action throughout the website that lead to this page to help funnel traffic to contact Broad Risk.

The Solution

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